Case Study


Proximity to the customer is increasingly becoming a decisive competitive factor. Consumers are buying more and more online, directly and without distributors. Financial and insurance services traditionally depended on branch offices to interact with their customers.



However, customers are becoming the driver for new products and services, submitting feedback directly to companies and expecting real-time responses. All independently of time, place and device. Relationships between customers and companies are becoming faster and more direct.

We call this development "zero distance".