Case Study
T-systems
Proximity to the customer is increasingly becoming a decisive competitive factor. Consumers are buying more and more online, directly and without distributors. Financial and insurance services traditionally depended on branch offices to interact with their customers.
Category
Animatie
![](https://cdn.prod.website-files.com/65ccb9eb2eda2689a12e13b7/65e05247d77a5be3ac4f0cac_171596259.mp4_20240229_104144.135.jpg)
![](https://cdn.prod.website-files.com/65ccb9eb2eda2689a12e13b7/65e0524aa290569b811da787_171596259.mp4_20240229_104151.504.jpg)
![](https://cdn.prod.website-files.com/65ccb9eb2eda2689a12e13b7/65e0525384d8020457f353a2_171596259.mp4_20240229_104157.431.jpg)
However, customers are becoming the driver for new products and services, submitting feedback directly to companies and expecting real-time responses. All independently of time, place and device. Relationships between customers and companies are becoming faster and more direct.
![](https://cdn.prod.website-files.com/65ccb9eb2eda2689a12e13b7/65e05256c169cf7705d09f0e_171596259.mp4_20240229_104204.055.jpg)
![](https://cdn.prod.website-files.com/65ccb9eb2eda2689a12e13b7/65e0525c34b6260bc36f719c_171596259.mp4_20240229_104247.839.jpg)
We call this development "zero distance".